Author: Honey Singh
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Emerging Trends in the Indian Wearable Industry
The Indian wearable industry has been witnessing significant growth, and several key trends are emerging in the market. One of the most prominent trends is the transition of the hearables market to true wireless stereo (TWS) technology, which now accounts for over 45% of the overall market. The TWS segment is expected to grow by…
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Indian Smart Watch Industry Report – Jan 2023
The smartwatch market in India is currently dominated by Indian brands such as Noise, Fire-Boltt, and BoAt, which account for 60-90% of the manufacturing in India. In the future trends, the market for smartwatches is expected to experience significant growth due to various factors. The increasing trend of health and fitness tracking devices is anticipated…
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Analysis of Smartwatch Future Trends
In 2022, the Indian smartwatch market is projected to be worth over $1 billion, and it is expected to continue growing rapidly in the coming years. Smartwatches are becoming increasingly popular in India due to their ability to track health and fitness, provide notifications and alerts, and offer access to a variety of apps. This…
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Key reasons for growth in the Indian Smartwatch Category
Now India is the largest smartwatch market in the world, having grown 167% year-over-year in Q3 2022. Indian brands such as Noise, Fireboltt, and boAt Lifestyle have performed impressively this quarter due to their expanding product portfolios and emphasis on local manufacturing. Additionally, India’s smart wearable market is expected to register a CAGR of 23%-30% over the forecast period…
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Trends in BioHacking
Biohacking, the practice of using science and technology to optimize physical and mental performance, is a rapidly growing field that is expected to continue to evolve in the coming years. From the use of wearable technology to track health and performance to the development of new techniques and technologies, the world of biohacking is full…
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100 Good Habits: Things to add this year? May be
As the new year approaches, many of us look for ways to improve ourselves and our lives. One way to do this is by incorporating new habits into our daily routines. Forming good habits can be a challenging but rewarding process “easy said than done 🙂” Whether it’s exercising regularly, eating a healthier diet, or…
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Integrated Marketing Framework for Brands
An integrated marketing strategy framework is a structure that outlines the various components of a brand’s marketing efforts and how they work together to achieve overall business goals. The paid, owned, and earned (POE) model is a common framework for organizing marketing channels and tactics based on how they are acquired or generated. Here is…
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8 years, great years!
But like all good things must come to an end, my journey with #ARM Worldwide concludes here. I am stepping down from my operational roles at #ARMWorldwide (formally ARM Digital) but while continuing to hold the company shares. These 8 years were full of blood, sweat, and tears, followed by contentment later. I am grateful…