Which Indian brands are leading the smartwatch market, and what strategies are they using?

Indian brands like Noise, Fireboltt, and boAt Lifestyle are leading the market by expanding their product portfolios and focusing on local manufacturing to drive sales growth.

What is the primary focus of modern SEO?

Modern SEO is primarily focused on relevance, not just rankings. Search engines and AI assistants prioritize content that is authoritative, consistent, and provides unique value.

How can CMOs leverage Digital PR for measurable growth?

CMOs can use Digital PR to shape brand perception, build category leadership, and drive measurable growth by increasing visibility, trust, and customer acquisition through strategic PR campaigns.

Will smartwatches be able to make satellite calls?

Some advanced smartwatches may offer the ability to make satellite calls, even outside of cell tower range, which could be useful for travelers or those in remote areas.

What is Honey Singh's perspective on modern SEO?

Honey Singh believes that modern SEO is about relevance, not just rankings. He emphasizes that digital PR is essential for getting referenced in the age of AI-powered search.

What is CES therapy and how does it relate to biohacking sleep?

CES therapy is a neurostimulation technique using 1mA micro-currents to induce a meditative alpha state, aiding in treating anxiety, depression, and insomnia, and improving deep sleep as part of biohacking practices.

How can Digital PR help founders building credibility?

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How will GPS technology improve in future smartwatches?

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Emerging Trends in the Indian Wearable Industry

Note (2026 Update)

This article was originally written in 2023 when India’s wearable market was still in its rapid expansion phase—driven by first-time smartwatch adoption, entry-level pricing, and basic fitness tracking.

The wearable boom wasn’t about hardware. The next wave is about intelligence.

As of 2026, the landscape has evolved meaningfully.

The Indian wearable industry has entered a maturity and consolidation phase. Unit growth has slowed in core categories like smartwatches, but value, intelligence, and use-case depth have increased. Wearables are no longer defined by step counts or heart rate alone—they are becoming AI-driven personal health and context engines.

Key shifts since this article was first published:

Smartwatches have reached saturation; differentiation now comes from software, AI insights, and ecosystem integration, not specs.

New categories—AI smart glasses, voice-first wearables, medical-grade devices, and ambient health trackers—are expanding the definition of “wearable.”

Health wearables are moving from lifestyle accessories to preventive and continuous care infrastructure.

India is transitioning from a consumption-only market to a manufacturing and innovation hub for global wearable brands.

The next growth wave is being driven by intelligence, contextual nudges, and longitudinal health data, not hardware alone.

The core thesis of this post still holds: India remains one of the most important wearable markets globally.

What has changed is why wearables matter—and how value is created.

Wearables in 2026 are no longer about tracking activity. They are about understanding humans, predicting outcomes, and guiding decisions ..quietly, continuously, and intelligently.

The Indian wearable industry has been witnessing significant growth, and several key trends are emerging in the market. One of the most prominent trends is the transition of the hearables market to true wireless stereo (TWS) technology, which now accounts for over 45% of the overall market. The TWS segment is expected to grow by over 70% in the next 2-3 years, driven by customer preferences for smart audio, adaptive active noise cancellation (ANC), spatial sound, and other lifestyle elements.

Also check, The State of the Wearable Industry in India: A Closer Look @ 2022 Business Analysis

Another key trend in the Indian wearable industry is the growth of gaming TWS, which has grown by 250% YoY, targeting the ever-growing gaming audience in India. Additionally, the round AMOLED BT calling segment is poised to be the next major growth driver for H1’23, with its share further expected to grow to 60%+ by H1’23.

Categories	Key Points
Market Segments	– TWS segment poised to grow 70%+ over 2-3 years – Round AMOLED BT Calling to be next major growth driver for H1’23 – Preference of smaller dial size to cater to growing search volumes for women: 175% growth from Jan-Oct 2022 – Personal audio sales expected to reach 70M units in 2021, 80M units in 2022, 100M units in 2023, and 120M units in 2024 – Wearable category to sell 12M units in 2021, 30M units in 2022, 40M units in 2023, and 55M units in 2024
Customer Preferences	– Smart Audio, Adaptive ANC, Spatial Sound & other lifestyle elements are key customer preferences – Gaming TWS has grown by 250% YoY with wider customer acceptance, targeting the ever-growing gaming audience of India – Customer preference moving from branded to unbranded with search share increased to 65% from 51%
Technological Innovations	– New Technological innovation in LTE Enabled Watches, Kids & OS driven Category

Customer Relative Searches on Google around Smart Watch

*All related searches basis search volume for Smart Watch in circular relation. Data Source: paid tool Semrush.*

*Trending Articles and Related questions asked in the category of Smart Watch gives us a validation of above analysis. Data Source: Paid Tool: Semrush.*

Noise appeared to be doing better than rest of the brand as per 2nd April 2023 data trends. Source: Semrush search volume analysis.

Customer preferences are also evolving in the Indian wearable industry. There is a growing preference for smaller dial size to cater to the increasing search volumes for women, with a 175% growth from January to October. Furthermore, customers are moving towards unbranded products, with search share increasing from 51% to 65%.

We have also observed that Noise, Fire boltt and Boat is eating up the market share of Amazfit because of lower average selling price (ASP) of products with features like BT calling. Another reason of this is Marketing. Average marketing spends from Amazfit is around 1.5% while other players are spending on an average 10-12% of overall revenue.

The Indian wearable industry is also witnessing new technological innovations, such as LTE-enabled watches, kids’ wearables, and OS-driven categories. In terms of sales, the personal audio category has been the largest with 70 million units sold in 2021. This category is expected to grow to 80 million units in 2022, 100 million units in 2023, and 120 million units in 2024. The wearable category, on the other hand, is expected to sell 12 million units in 2021, 30 million units in 2022, 40 million units in 2023, and 55 million units in 2024.

Overall, the Indian wearable industry is poised for significant growth, with a focus on technological innovation, customer preferences, and evolving market trends.

Honey Singh