Category: Marketing
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Retail Therapy and the Pursuit of Happiness: Heart of Content Commerce?
In the modern age, the intersection of retail therapy, the pursuit of happiness, and content commerce has become a focal point of consumer behavior and marketing strategy. An experience, a form of ‘retail therapy’, can provide emotional satisfaction and happiness. This behavioral shift, combined with trends like ‘Digital Window Shopping’ and ‘Endless Scrolling’, is driving…
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Integrated Marketing Framework for Brands
An integrated marketing strategy framework is a structure that outlines the various components of a brand’s marketing efforts and how they work together to achieve overall business goals. The paid, owned, and earned (POE) model is a common framework for organizing marketing channels and tactics based on how they are acquired or generated. Here is…